This interactive mirror worked not just to promote The Mrs.'s debut single, but also served by empowering women. Based out of Austin, the all-female rock group released their first single called 'Enough.' To advertise this, they installed a mirror that offered uplifting encouragement to the women who looked in it.
Located in a shopping mall, the mirror had 'Take a look' written on it and asked women to rank on a scale how they felt when they looked in the mirror. Hidden behind it was a band member who offered personalized and self-esteem boosting commentary, moving many of the ladies to tears. In a further attempt at empowering women, the mirror also played videos of loved ones.
Affirming Interactive Mirrors
The Band The Mrs. is About Empowering Women in How They Look
Trend Themes
1. Interactive Mirrors - The rise of interactive mirrors that empower consumers to feel good and seek for customized experience.
2. Personalized Customer Engagement - Providing personalized experience to consumers through interactive mirrors that offer self-esteem boosting commentary.
3. Emotional Marketing - Emotional marketing via interactive mirrors that cause consumers to feel empowered and cared about.
Industry Implications
1. Retail - Retailers can use interactive mirrors to enhance the in-store experience and engage customers on an emotional level, ultimately leading to increased sales.
2. Beauty - Beauty companies can use interactive mirrors to provide customized beauty recommendations based on individual features and preferences.
3. Entertainment - The entertainment industry may utilize interactive mirrors to elevate live experiences and engage fans with personalized and interactive features.