To increase road safety for cyclists, Ford created a prototype Emoji Jacket that's designed to encourage clearer communication on the road. The design of the jacket includes an LED display on the back, which is connected to a wireless remote on the bike's handlebars. This means that cyclists could potentially use their jacket to show turn signals, indicate hazards or even just show their general mood.
As people are able to recognize and process images very quickly, the Emoji Jacket has the potential to help cyclists better convey their intentions to drivers in an effective visual way. As emojis are a simple, universal way for people to communicate with one another, this system may be effective for changing the way cyclists, drivers and pedestrians share the road with one another.
Emoji Cycling Jackets
Ford's Emoji Jacket Encourages Communication on the Road
Trend Themes
1. Interactive Cycling Apparel - Creating apparel with integrated technology that allows for enhanced communication and safety on the road.
2. Visual Communication for Road Safety - Using visual cues like emojis to improve communication between cyclists, drivers, and pedestrians on the road.
3. Smart Wearables for Transportation - Developing wearable tech that can connect with vehicles and provide real-time information for safer transportation.
Industry Implications
1. Cycling Apparel - Designing innovative cycling apparel that incorporates technology for enhanced safety and communication.
2. Transportation - Integrating technology and visual communication tools into vehicles and transportation systems to improve road safety.
3. Wearable Technology - Developing smart wearables that can be integrated with transportation systems to provide real-time data and enhance safety.