You can win an Emmy. The Emmy guys are advertising that all original content distributed over broadband is now eligible for the Primetime Emmy Awards. Mary Tyler Moore is one of the "spokespersons" for the ad campaign from WONGDOODY. The deadline to enter is March 28, so crank up the scriptwriter and roll 'em.
Implications - The film and television industry has been slow to embrace the Internet, but the rise of online video consumption has forced traditional media to adopt it and even make provisions for online video in awards show ceremonies, even though original content distributed on the Internet does not attract the same ad spend as television shows.
TV Academy Accepts Internet Video
Emmy for Broadband Content
Trend Themes
1. Broadband Video Content - The Emmy Awards' inclusion of broadband video content provides opportunities for companies producing original online video content to gain recognition and exposure through awards.
2. Online Video Consumption - The rise of online video consumption is disrupting the traditional media industry and forcing them to adopt internet distribution strategies and make provisions for this type of content in awards show ceremonies.
3. Ad Spending Disparities - The disparity in ad spend between television shows and original content distributed on the internet creates an opportunity for companies producing high-quality online content to attract advertisers and disrupt the traditional advertising landscape.
Industry Implications
1. Online Video Content Creation - The acceptance of broadband video content for Emmy Awards opens up opportunities for startups and established players producing original online video content and seeking recognition.
2. Traditional Media Industry - The rise of online video consumption is disrupting the traditional media industry and creating opportunities for companies to innovate and adopt new strategies for internet distribution.
3. Advertising Industry - The disparity in ad spend between television shows and original content distributed on the internet creates an opportunity for companies producing high-quality online content to attract advertisers and disrupt the traditional advertising landscape.