An empowering Emirates video is released to celebrate the company's employee diversity. Launched to honor female workers on March 8th — which is International Women's Day, the marketing piece highlights a "team of exemplary women."
The Emirates boasts a strong workforce, 40% of which is women who are in job roles that satisfy "all major operational, commercial and business support roles" within the company. The Emirates video also sets the focus on the incredible diversity of these workers which spans roughly 160 nationalities.
Videos like this do not only recognize work ethic, professionalism, and technical expertise. The campaign is also front-facing, winning the hearts of its consumer base through supporting the movement of equality within the parameters of the workplace.
Women-Celebrating Company Videos
This Emirates Video is Aired for International Women's Day
Trend Themes
1. Diversity and Inclusion in Company Videos - Creating company videos that celebrate diversity and inclusion can increase brand loyalty
2. Empowering Marketing Campaigns for Supporting Women - Empowering marketing campaigns can support the movement for equality within the workplace
3. Focus on Exemplary Women Employees - Highlighting exemplary women employees can create a positive perception of a company's diversity and inclusion efforts
Industry Implications
1. Marketing and Advertising Industry - Marketing and advertising industry can create empowering campaigns for supporting a more diverse and inclusive work culture
2. Human Resource Industry - Human resource industry can focus on highlighting exemplary women employees and showcase company's diversity efforts
3. Corporate Social Responsibility Industry - Corporate social responsibility industry can promote and support the movement for equality within the workplace