côte&ciel's head designer Emilie Arnault draws inspiration from the concept of the ‘Horizon,’ a metaphorical space where the ‘Coast and Sky’ converge, for the brand's Fall/Winter 2024 collection. She explores the intersection of these two elements as a basis for innovative design. The campaign for this season, filmed along a coast in South Tokyo shaped by erosion, visually represents the horizon through a blend of high-contrast colors and dynamic lines. This creative movev reinforces the collection's conceptual foundation.
côte&ciel's Fall/Winter 2024 collection updates existing styles with new materials and patterns, introducing textures such as ‘Braided Black,’ ‘Pleated Black,’ ‘Jacquard Grey,’ and ‘Komatsu Beige’ to add depth and visual interest. New designs include the HYCO S crossbody bag, the DALA soft backpack. and the AMU and its smaller variant, AMU Mini. The collection also revitalizes familiar models like the ORNE, ISAR, and LADON with new features.
Horizon-Inspired Fashion Capsules
Côte&ciel's Fall/winter 2024 Celebrates Emilie Arnault's Vision
Trend Themes
1. Erosion-inspired Textures - Materials such as ‘Braided Black’ and ‘Pleated Black’ mimic natural erosion patterns, blending organic forms with modern aesthetics.
2. High-contrast Color Palettes - The use of high-contrast colors to visually represent horizons introduces powerful visual storytelling into fashion design.
3. Functional Accessory Innovations - Introducing multifunctional designs like the HYCO S crossbody bag and the DALA soft backpack merges practicality with avant-garde style.
Industry Implications
1. Fashion Design - Fashion designers can draw on natural landscapes and phenomena to create unique, concept-driven collections.
2. Textile Manufacturing - Manufacturers can develop new fabrics that imitate the intricate textures found in nature, appealing to eco-conscious consumers.
3. Visual Marketing - Visual marketers can leverage the power of visually arresting campaigns that incorporate elements of nature to communicate brand stories.