MRBAILEY and côte&ciel Create the ORNE PLUS Capsule
Amy Duong — July 8, 2024 — Art & Design
References: eu.coteetciel & mrbailey
côte&ciel works in collaboration with MRBAILEY on the ORNE PLUS collection. MRBAILEY works closely with côte&ciel Creative Director Emilie Arnault. The two have a progressive dialogue about design and creative expression which results in a stealthy capsule of tech wear. There is a spotlight on the iconic black beanie true to MRBAILEY along with an adaptation of côte&ciel's ORNE bag.
The collection is comprised of a. bag and beanie which are made with the brand's iconic method of folding and twisting a singular piece of fabric in order to create volume and form. The beanie is turned on its head which turns into a crossbody bag. The adaptable design caters to the wearer's needs as the ORNE PLUS comes in a range of sizes and shapes. The capsule, was exclusively available on July 5th at the côte&ciel flagship store in Paris followed by a global launch on July 8th.
Image Credit: côte&ciel, MRBAILEY
The collection is comprised of a. bag and beanie which are made with the brand's iconic method of folding and twisting a singular piece of fabric in order to create volume and form. The beanie is turned on its head which turns into a crossbody bag. The adaptable design caters to the wearer's needs as the ORNE PLUS comes in a range of sizes and shapes. The capsule, was exclusively available on July 5th at the côte&ciel flagship store in Paris followed by a global launch on July 8th.
Image Credit: côte&ciel, MRBAILEY
Trend Themes
1. Adaptable Fashion - The ORNE PLUS collection features adaptable designs like a beanie that can be transformed into a crossbody bag, presenting flexible fashion solutions for consumers.
2. Collaborative Design - Co-creation between MRBAILEY and côte&ciel demonstrates a trend where designers collaborate closely to produce innovative and unique fashion items.
3. Techwear Innovation - The incorporation of functional details and high-tech materials in the ORNE PLUS collection highlights the growing demand for techwear in the fashion industry.
Industry Implications
1. Fashion - The adaptability of items within the ORNE PLUS collection signifies a disruptive shift towards multifunctional clothing that merges style with utility.
2. Retail - The exclusive launch strategy of the ORNE PLUS capsule at a flagship store followed by a global rollout poses new retail opportunities in creating buzz and anticipation.
3. Textile Manufacturing - Innovative fabric manipulation techniques used in the ORNE PLUS collection present new possibilities for advancements in textile manufacturing processes.
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