'EMG,' a Dubai-based esports management organization, announced a partnership with the esports tournament organizer 'StarLadder.'
The two esports-focused organizations will collaborate on a series of esports tournaments and series taking place across the UAE. The current partnership begins in 2023 and extends through 2025, marking three years of esports tournaments in the region backed by the Emirates Esports Federation, a governing esports body.
Each tournament series hosted by EMG will feature various small tournaments across the UAE with the winning teams from each region competing in Dubai for the regional finals. The previous esports festival hosted by EMG took place at the Dubai World Trade Center, which was quite successful.
It is important to note that StarLadder has over 22 years of experience in the Esports space across countless popular titles such as 'CS:GO' and 'DOtA 2,' while EMG is a newcomer in the space, comparatively.
Despite this disparity, the two companies are hopeful for the future of esports in the UAE, with Darrach Campbell, the Management Director at EMG, stating: "With the games culture surpassing new boundaries every day in this region, we feel that our partnership with StarLadder is the key element towards developing an all-inclusive esports community in the UAE. We look forward to having StarLadder on board and creating larger and more frequent tournaments that will bring fans a new level of esports experiences."
UAE Esports Partnerships
EMG Partnered with StarLadder to Expand Esports Festivals in the UAE
Trend Themes
1. Esports Tournament Expansion - Esports organizations are expanding tournament offerings in the UAE, providing an opportunity for further growth and engagement within the regional esports market.
2. All-inclusive Esports Community - Esports organizations aim to create a more inclusive esports community within the UAE through expanded tournament offerings and engagement initiatives, presenting an opportunity for innovative approaches to fan engagement and participation.
3. Partnership Synergies - Esports organizations are leveraging strategic partnerships and collaborations to build brand awareness and support the growing esports market in the UAE and beyond, presenting opportunities for innovative partnership models and sponsorships.
Industry Implications
1. Esports - The esports industry is expanding in the UAE, with increased tournament offerings and engagement initiatives providing new opportunities for growth and innovation within the market.
2. Event Management - Increasing demand for esports in the UAE is driving growth in the event management industry, presenting opportunities for innovation in event planning, technology, and experiential marketing strategies.
3. Sports Marketing - The growth of esports in the UAE is creating opportunities for disruption in the sports marketing space, with potential for new sponsorship and partnership models to emerge within the esports industry.