The collaboration between adidas and team rider Tyshawn Jones results in a pair of eye-catching emerald green sneakers that are tested by the skateboarding pro himself. The silhouette is created with reference to the expertise of Scott Johnson — a former pro skater and Footwear Design Director.
The emerald green sneakers are stylistically balanced by the whiteness of the sole and adidas' iconic three stripes. The silhouette is performance-ready as the designers completed it with an Adituff reinforced toe, an inner Vulc wrap, a PU-molded sock liner, as well as a memory foam tongue to ensure optimum adaptability.
To enhance the effect of the footwear debut, the collaborators supplement the launch with two apparel pieces for Fall/Winter 2019, as well as a visual short filmed by Jones, Willaim Strobeck.
Slick Emerald Green Sneakers
The adidas Skateboarding x Tyshawn Jones Shoes are Performance-Ready
Trend Themes
1. Emerald Green Sneakers - The collaboration between adidas and Tyshawn Jones showcases the trend of eye-catching emerald green sneakers.
2. Performance-ready Shoes - The adidas Skateboarding x Tyshawn Jones Shoes exemplify the trend of performance-ready footwear designed with advanced features for optimal adaptability.
3. Skateboarder Collaborations - The partnership between adidas and Tyshawn Jones reflects the trend of collaborations between skateboarding pros and major sneaker brands.
Industry Implications
1. Sportswear - The adidas and Tyshawn Jones collaboration presents disruptive innovation opportunities in the sportswear industry, specifically in the design and performance aspects of sneakers.
2. Fashion - The emerald green sneakers and accompanying apparel pieces highlight the potential for disruptive innovation in the fashion industry, as brands tap into unique color palettes and creative collaborations.
3. Skateboarding - The adidas Skateboarding x Tyshawn Jones collaboration showcases the potential for disruptive innovation within the skateboarding industry, particularly in the intersection of fashion and performance.