Reimagined Red Monsters

Medicom Designed an Elmo Toy That Transforms the Character into a Bear

Medicom's 'BE@RBRICK' collectibles are one of the most iconic creations from the company -- with it now using the model to create an Elmo toy that takes on a much different appearance from the original.

The furry red monster that was a star on the ever-popular educational children's show 'Sesame Street' was given a pair of teddy bear ears and a solid structure that's not usually seen. The normally fluffy figure's face is true to the character's original however, with a pair of wide eyes placed closely together, a round orange nose and a gaping toothless smile painted on.

The monster's fur is depicted with squiggles on its surface and its soft look is modeled by a pudgy belly that sticks out. Medicom's BE@RBRICK Elmo toy collectibles are available for a limited time only and can be ordered online.
Trend Themes
1. Collectible Toy Transformations - Opportunity to create unique collectible toys by transforming popular characters into different forms.
2. Character Collaboration - Opportunity to collaborate with different brands and transform their characters into collectible toys.
3. Limited Edition Collectibles - Opportunity to create limited edition collectible toys that appeal to collectors and enthusiasts.
Industry Implications
1. Toy Manufacturing - Disruptive innovation opportunity: Introducing new collectible toy lines that transform popular characters into unique forms.
2. Entertainment Merchandise - Disruptive innovation opportunity: Collaborating with brands to create exclusive collectible toys that appeal to fans and collectors.
3. E-commerce - Disruptive innovation opportunity: Offering limited edition collectible toys online, catering to the growing demand for unique and exclusive merchandise.

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