Consumer demand for dairy alternative coffee products is continuing to increase, which is supporting new launches like the Elmhurst 1925 Oat Milk Lattes. The drinks are packaged in resealable cartons, and come in four flavor options including Flash Brew, Matcha, Cacao and Golden Milk. The coffee drinks are perfect for time-poor consumers looking for an easy option to pick up when looking to boost their energy level.
Chief Marketing Officer at Elmhurst Peter Truby spoke on the new drinks saying, "At Elmhurst 1925, our mission is to produce minimal ingredient plant-based products that are packed with nutrition and we honored that with our new ready-to-drink lattes. We chose whole grain oat as our base for the lattes because they are known to help sustain energy levels and curb hunger."
The Elmhurst 1925 Oat Milk Lattes will be debuted by the brand at the 2020 Natural Products Expo West for attendees to try out.
Prepackaged Oat Milk Lattes
The Elmhurst 1925 Oat Milk Lattes Come in Four Flavors
Trend Themes
1. Dairy Alternative Coffee Products - The increasing consumer demand for dairy alternative coffee products presents an opportunity for innovative plant-based beverage options.
2. Resealable Cartons for Packaged Beverages - The use of resealable cartons for packaged beverages offers convenience and freshness, providing a disruptive packaging solution.
3. Ready-to-drink Plant-based Lattes - The rise of ready-to-drink plant-based lattes caters to the needs of time-poor consumers seeking convenient and nutritious energy-boosting options.
Industry Implications
1. Food and Beverage - The food and beverage industry can tap into the growing demand for dairy alternative coffee products and develop innovative plant-based beverage options.
2. Packaging - The packaging industry has an opportunity to explore the use of resealable cartons for various packaged beverages, providing convenience and freshness to consumers.
3. Plant-based Products - The plant-based products industry can capitalize on the trend of ready-to-drink plant-based lattes to cater to the needs of on-the-go consumers looking for energy-boosting options.