The ELLE UK March 2014 editorial may be titled 'New Radicals,' but there doesn't seem to be anything truly radical about the looks aside, perhaps, for the frizzy crimped hair courtesy of hair stylist Ward Stegerhoek. Of course, the implication of 'new' has a heavy weight on the direction of the photoshoot. Drawing on the nineties minimalist aesthetic for its take on avant garde, the ELLE UK March 2014 editorial is at once simple and sculptural.
Styled by Joanne Blades, the ELLE UK March 2014 editorial showcases the sleek lines and experimental shapes from likes of Proenza Schouler, Fendi and Michael. They were modeled on Ukrainian model Viktoriya Sasonkina, who posed in front of photographer Marcus Ohlsson's lens. Makeup artist Katarina Håkansson perfected the looks with a focus on natural beauty.
Crimped Hair Editorials
The ELLE UK March 2014 Photoshoot Stars Viktoriya Sasonkina
Trend Themes
1. Crimped Hair - Disruptive innovation opportunity: Develop new heat tools and techniques for crimping hair that offer enhanced durability and styling options.
2. Nineties Minimalist Aesthetic - Disruptive innovation opportunity: Create sustainable fashion lines that take inspiration from the minimalist designs of the 1990s, incorporating eco-friendly materials and production processes.
3. Avant Garde Fashion - Disruptive innovation opportunity: Use advanced technologies like 3D printing and smart textiles to push the boundaries of avant garde fashion and create truly unique and wearable designs.
Industry Implications
1. Haircare - Disruptive innovation opportunity: Develop innovative haircare products and treatments specifically catering to the needs of crimped hair, providing nourishment and protection against heat damage.
2. Fashion - Disruptive innovation opportunity: Introduce sustainable fashion practices and materials in the industry, offering eco-friendly alternatives and reducing the environmental impact of the fashion sector.
3. Technology - Disruptive innovation opportunity: Merge fashion with technology by developing wearable tech that complements and enhances avant garde fashion designs, creating interactive and futuristic clothing experiences.