Esha Gupta stars in the 'Siren Song' editorial for ELLE India's May 2014 issue. Photographer Farrokh Chothia shot Gupta against a beautiful arabesque background.
Malini Banerji styled the Indian actress in sleek cut-outs, gauzy wraps and layer upon layer of exotic jewelry. In terms of beauty, makeup artist Bianca Hartkopf went in an understated direction, saying, "We went subtle with Esha’s makeup because we wanted to create something that you could wear to the beach without looking out of place." Her focus is dedicated on "enhancing what you already have." In Gupta's case, that's a whole lot! She is unarguably what one might call a "natural beauty."
Gupta's 'Siren Song' will definitely be attracting all the boys to the yard -- or, more accurately, to the beach!
Slinky Siren Editorials
Esha Gupta Stars in ELLE India's May 2014 Issue
Trend Themes
1. Sleek Cut-outs - Opportunity for fashion designers to create sleek cut-out designs that can be worn to the beach.
2. Gauzy Wraps - Potential for fashion retailers to offer gauzy wrap garments for a beach-ready look.
3. Layered Jewelry - Jewelry designers can explore creating exotic layered jewelry pieces inspired by the editorial.
Industry Implications
1. Fashion Design - Fashion designers can find potential in creating sleek cut-out designs and gauzy wrap garments.
2. Fashion Retail - Fashion retailers have an opportunity to offer gauzy wrap garments for a beach-ready look.
3. Jewelry Design - Jewelry designers can explore creating exotic layered jewelry pieces inspired by the editorial.