The Elle Brazil May 2012 photoshoot features skin-tight apparel worn by international supermodel Coco Rocha. Glistening mermaid-esque dresses leave little to the imagination here, showcasing Rocha's highly revered figure. And while many have envied her slim frame, Rocha has released her dissatisfaction with the spread to the public.
Rocha is as much admired for her good looks as she has been for her strong will in the fashion industry, especially with regards to her nudity policy. She has warned professionals of her strict desire to avoid excessively revealing snapshots, and according to Rocha, this Elle Brazil spread has broken her policy. The use of photoshop enabled the artists to make her appear naked, explicitly going against her wishes. The response to her allegations on behalf of the Elle Brazil publication team will remain to be seen.
Controversial Secondskin Editorials
The Elle Brazil May 2012 Revealing Rocha Photos Spark Debate
Trend Themes
1. Virtual Body Positivity - As societal standards of ´perfect´ shifts into more inclusive values, brands can invest in virtual body positivity measures that promote diversity in size and shape like using realistic and diverse 3D body models for models and mannequins instead of unrealistic standards.
2. Authenticity and Inclusivity - Championing authenticity and inclusivity in the fashion industry can establish a brand´s reputation for supporting positive and ethical values, as opposed to using objectifying and unrealistic portrayals of models in photoshoots.
3. Transparency in Business Practices - Communicating openly with models regarding the creative process, and the publication team's use of photoshop and editing software can ease potential friction with models and ensure ethical business practices.
Industry Implications
1. Fashion and Apparel - Collaborating with models who are vocal about body positivity and inclusivity in fashion can lead to authentic and meaningful campaigns focused on diverse representation.
2. Technology - In the age of advanced editing tools and software, establishing ethical guidelines and transparent communication policies for editing and photoshopping photographs should be considered a top priority for fashion and media businesses to prevent misrepresentation and controversy.
3. Commercial Photography and Branding - Collaborating with models who are vocal about body positivity and inclusivity in fashion can lead to authentic and meaningful campaigns focused on diverse representation.