The Kérastase Elixir Ultime Hair Oil has been relaunched by the brand in a refillable packaging option as part of the brand's shift towards a more sustainable product.
The product comes in a glass bottle to give it a decidedly luxe profile, which is elevated thanks to a gold gradient and is suitable for being refilled easily to ensure a seamless user experience. The product also features a lighter fragrance than the previous version with a sandalwood and musk base along with wild camellia oil notes. The product is launching alongside a campaign starring Sydney Sweeney.
US General Manager Guillaume Duez commented on the Kérastase Elixir Ultime Hair Oil and the campaign with Sweeney saying, "We are thrilled to unveil the new era of our icon, Elixir Ultime Oil, taking it to the streets – and screens – across the country with a campaign as captivating as our iconic oil's new look and formula. Sydney Sweeney embodies the modern Kérastase woman – strong, confident, and radiant - making her the perfect partner to introduce this innovative, sustainable evolution of our beloved hero hair oil."
Refillable Hair Oil Cosmetics
Kérastase Elixir Ultime Hair Oil Comes in a New Packaging Option
Trend Themes
1. Refillable Luxury Packaging - Refillable luxury packaging represents a significant movement towards sustainable practices while retaining a premium aesthetic.
2. Eco-friendly Fragrance Adjustments - Eco-friendly fragrance adjustments in cosmetics incorporate lighter, nature-inspired scents, aligning with consumer preferences for sustainability.
3. Celebrity-driven Product Campaigns - Celebrity-driven product campaigns leverage influential public figures to enhance brand image and connect with a wider audience.
Industry Implications
1. Cosmetics - The cosmetics industry is increasingly focusing on sustainability and luxury through innovations like refillable packaging and updated formulations.
2. Sustainable Packaging - Sustainable packaging is a burgeoning field that provides eco-conscious solutions for premium products, emphasizing recyclability and reduced waste.
3. Fragrance - The fragrance industry is evolving through the integration of lighter, more natural scents that appeal to environmentally aware consumers.