Field-Frolicking Family Shoots

Eli McFadden's Shoot For F.M Allen's Winter 2011 Line is Rustic

Eli McFadden recreates the rustic appeal of F.M Allen's Fall/Winter 2011 collection in this photo series.

Eli McFadden captures earthy scenes that embody the all-American desert look. The haze of the desert is forgotten with the soft textures of the collection, which are made more elegant by the roughness of the drought-ridden field. With crisp precision, each shot is formed into an elegant portrait of a family member, accentuating the effortless class of the clothing. McFadden's direction has the model mirroring the majesty of the surrounding landscape. The 'father' model embodies the Ruler of the Ranch attitude. The composition of the photographs is welcoming, recalling classic American family values.

Working out of New York and Los Angeles, Eli McFadden has masterfully captured the hometown feeling of the clothing line through the outdoorsy charm of his photographs.
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