Soft Glam Foundations

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e.l.f. Cosmetics Unveils New Satin Finish Foundation

The new e.l.f. Cosmetics Soft Glam Satin Foundation is a buildable, long-wearing foundation that offers medium coverage with a finish that feels like a second skin.

Formulated with skin-friendly ingredients like 1% Hydrating Hibiscus Complex, in addition to fruit extracts like blueberry pomegranate, and goji berry, e.l.f. Cosmetics has created a "breathable" foundation that feels weightless without suffocating the skin. Likewise, the non-comedogenic aspect of this foundation prevents pores from being clogged, which eliminates a cakey feeling that is sometimes associated with medium-coverage foundations.

The e.l.f. Cosmetics Soft Glam Satin Foundation also comes in an extensive shade range—36 shades in total — and an e.l.f. Shade Match Guarantee that attests to consumers finding their perfect match and is suggested for all skin types.

This foundation is a vegan product that is cruelty-free and formulated without the use of phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.

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