Those who are ready to start their Christmas celebrations a little early may want to head to Walmart to pick up a box of the colorful new Elf on the Shelf Cereal.
For those unfamiliar, Elf on the Shelf is a popular Christmas toy that parents like to move around at night to surprise kids during the holiday season. The problem is, moving the elf around can be a lot of work, but the new Elf on the Shelf Cereal requires no work at all. Created by Kellogg's, the new cereal consists of whole grain red and green cereal pieces that taste like sugar cookies. There are also mini marshmallows thrown in for good measure—something that any kid will enjoy.
Christmas Character Breakfast Cereals
Elf on the Shelf Cereal is a New Walmart Exclusive
Trend Themes
1. Christmas Character Cereals - As seasonal cereals continue to gain popularity, there is an opportunity for companies to create unique, limited edition cereals based on popular Christmas characters and stories.
2. Convenient Food Products - Consumers are increasingly looking for easy and convenient food options, opening up opportunities for packaged foods that require little preparation or work.
3. Brand Collaborations - Partnerships between popular toys and food brands can be a lucrative marketing strategy, as seen with the Elf on the Shelf Cereal collaboration.
Industry Implications
1. Cereal Industry - The cereal industry has the potential to expand its customer base by producing fun and creative seasonal cereals.
2. Packaged Food Industry - Convenient and easy-to-make packaged foods have become increasingly popular in recent years, creating opportunities for companies to develop new products.
3. Toy Industry - Collaborations with food brands can be a profitable extension for popular toy brands, increasing brand exposure and generating revenue.