Jordan Brand unveils a black and white colorway palette to detail its Air Jordan 1 Elevate High sneaker model for the season. The shoe is detailed with monochromatic hues throughout and sits on top of a thick platform midsole -- this section is actually detailed with a slightly aged look for a retro tint.
There is also a special logo in the form of the original Ball-and-Wings logo in an outlined update. It can be seen detailing the lateral side of the collar with the addition of a large zipper that runs along the medial collar for more accessibility. Additional details include the black laces over the forefoot and the black Swoosh on the midfoot.
Platform Monochromatic Sneakers
The Air Jordan 1 Elevate High Gets a Black and White Design
Trend Themes
1. Monochromatic Sneakers - The trend towards monochromatic color palettes in sneakers presents an opportunity to experiment with non-traditional design features on classic shoe models.
2. Platform Sneakers - The rise of platform sneakers offers an opportunity to combine fashion and function in unique and unexpected ways.
3. Retro-inspired Design - The trend towards retro-inspired design can be applied to sneakers to create a fusion of nostalgia and modernity.
Industry Implications
1. Footwear - In the footwear industry, brands can explore innovative design features in monochromatic and platform sneakers.
2. Fashion - In the fashion industry, the trend towards retro design can be applied to footwear as a way to draw in consumers seeking a nostalgic aesthetic.
3. Marketing - The marketing industry can leverage the trend towards monochromatic and retro-inspired design to create visually striking campaigns that appeal to consumers' desire for unique and aesthetically pleasing products.