These funny Fiat ads set up scenarios that could go horribly, terribly wrong if drivers do not make use of the electronic braking system in the car.
The three-part print ads are set up with two shops on a street, plus a driver that intends to make a stop at the one nearest them. For example, a guy with a trunk full of guns is headed towards a shooting range, but if he keeps going, there could be an awful situation that goes down at a bank. Similarly, there's a woman in her nurse uniform headed to work at a hospital and things could also go very, very wrong if she keeps going and stops at the strip club next door instead.
The Fiat ads by the Y&R agency in Colombia are simple, straightforward and make for fun situations to imagine play out.
Close Call Auto Ads
These Fiat Ads Show Off the Necessity of an Electronic Braking System
Trend Themes
1. Electronic Braking Systems - Developing advanced electronic braking systems can provide increased safety and prevent potential accidents.
2. Humorous Advertisements - Using humor in advertisements can effectively engage audiences and create memorable brand experiences.
3. Interactive Print Ads - Creating interactive print ads can capture attention and encourage audience engagement.
Industry Implications
1. Automotive - Incorporating electronic braking systems in vehicles can revolutionize the automotive industry by improving safety standards.
2. Advertising - Humorous advertisements have the potential to disrupt the advertising industry by standing out among traditional marketing approaches.
3. Printing - The use of interactive print ads presents an opportunity for the printing industry to adapt and create innovative advertising solutions.