PepsiCo has recently unveiled new flavors for its popular Drinkfinity beverages. The flavors include: 'Mango Coconut Water & Electrolytes,' 'Cucumber Coconut Water & Electrolytes,' and 'Watermelon Lemonade & Electrolytes.'
The progressive drink only contains 40 calories and helps refuel users' post-workouts thanks to the hydrating electrolytes, sodium, and potassium. The cutting-edge drink was first launched in 2018 and requires consumers to have a special water bottle to prepare it. To use the refreshing electrolyte pods, simply "Peel, Pop, Shake" in the sleek, reusable Drinkfinity Bottles. These hydrating pods are available to be purchased online in a subscription-based model or individually.
Drinkfinity donates 1% from every purchase to Water.org, an international nonprofit dedicated to providing disadvantaged families from around the world access to safe drinking water.
Low-Calorie Electrolyte Pods
Drinkfinity is Launching New Flavors for its Energizing Juice Pods
Trend Themes
1. Low-calorie Beverages - There is a growing trend in the beverage industry towards low-calorie options, providing opportunities for companies to develop innovative, healthier drink alternatives.
2. Electrolyte Infused Drinks - The inclusion of electrolytes in beverages is a rising trend, presenting opportunities for companies to create innovative, hydrating drink options for athletes and health-conscious individuals.
3. Subscription-based Beverage Models - Subscription-based beverage models are gaining popularity, offering companies the chance to disrupt traditional retail models and build long-term customer loyalty through convenient and customized delivery services.
Industry Implications
1. Beverage Industry - The beverage industry can benefit from the trend of low-calorie and electrolyte-infused drinks by developing innovative and healthier beverage options to meet consumer demand for hydration and wellness.
2. Fitness and Sports Nutrition Industry - The fitness and sports nutrition industry can capitalize on the trend of electrolyte-infused drinks to provide athletes and active individuals with innovative and effective hydration solutions that enhance performance and recovery.
3. E-commerce and Subscription Services - The e-commerce and subscription services industry can leverage the trend of subscription-based beverage models to disrupt traditional retail channels and offer convenient, personalized delivery options for customers seeking regular access to their favorite drinks.