Energy-Measuring Clubs

Absolut's 'Electrik House' Will Use Biometric Bracelets to Track Energy

Vodka brand ‘Absolut’ is using information gathered through its think tank to create an incredible futuristic club experience called 'Electrik House’ in Los Angeles. The night will feature a club that has been custom-tailored to the interests of this Millennial generation of club-goers.

The brand learned that people were very nostalgic, with a desire for smaller venues that were more intimate -- similar to house parties back in the day. Everyone will wear biometric bracelets to track the energy levels of the crowd. When the crowd's communal energy reaches a certain level, other rooms will be unlocked, leading attendees to drone bartenders and a robot band. Sure to be memorable, Absolut's Electrik House will move nightlife into the future.

Similarly in London, Absolut will host a unique club experience called #ElectrikLondon, also using technology to the fullest; taking people on a 360-degree virtual reality journey. The night will include rooms wrapped in motion reactive LED screens which transform based on movements from the crowds, laser art installations and holo-gauze technology which responds to sounds.
Trend Themes
1. Biometric Bracelets - The use of biometric bracelets to track energy levels in a crowd presents opportunities for personalized experiences and targeted marketing.
2. Virtual Reality Journey - The integration of virtual reality technology into club experiences opens up new possibilities for immersive and interactive entertainment.
3. Motion Reactive LED Screens - The utilization of motion reactive LED screens in club settings allows for dynamic visual displays that respond to crowd movements, enhancing the overall ambiance.
Industry Implications
1. Entertainment - The entertainment industry can explore the use of biometric tracking and virtual reality technology to create innovative and engaging club experiences.
2. Wearable Technology - The wearable technology industry can further develop biometric bracelets to track energy levels in various settings, offering personalized insights and applications.
3. Event Production - Event production companies can incorporate motion reactive LED screens and other interactive technologies to enhance the visual appeal and engagement of club events.

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