The e.l.f. Cosmetics Electric Mood Collection is a new limited-edition range of makeup products are all inspired by the vibes of three different musicians including Tove Lo, Pitizion and Tianna Major9. The collection is split into three sub-ranges to call to mind the vibe of each respective artist. This includes the Disco Glitz Brow and Eye Kit, Hydrating Balm, Glassy Skin Balm and the Electric Mood Brush Set inspired by Tove Lo, the Feeling Lucky Eyeshadow Palette, Lip Duo and Illuminating Elixir inspired by Tiana Major9 and the Shadow Crayon Duo, Plumping Sheer Slick and De La Sol Cream Face Quad inspired by Pitizion.
The e.l.f. Cosmetics Electric Mood Collection is presently available for consumers to purchase from the brand online with a launch at Target planned for July 1, 2021.
Musician-Inspired Makeup Ranges
The e.l.f. Cosmetics Electric Mood Collection is Limited-Edition
Trend Themes
1. Musician-inspired Makeup - The concept of musician-inspired makeup presents an opportunity for cosmetics companies to collaborate with musicians to create limited edition collections that appeal to fans of both makeup and music.
2. Limited-edition Collections - The rise of limited-edition collections offers a disruptive innovation opportunity for cosmetics companies to create sought-after and exclusive products that drive hype and demand among consumers.
3. Personalized Makeup Collections - The concept of personalized makeup collections, inspired by specific tastes and preferences, presents an opportunity for cosmetics companies to cater to individual needs and stand out in a crowded marketplace.
Industry Implications
1. Cosmetics - The cosmetics industry has an opportunity to leverage the concept of musician-inspired makeup and limited-edition collections to drive sales and excitement among consumers.
2. Fashion - The fashion industry can explore collaborations with cosmetics companies to create synergistic collections that bridge the gap between fashion and beauty, inspired by musicians and designed for a specific audience.
3. Entertainment - The entertainment industry can partner with cosmetics companies to create limited-edition collections that tie in with musicians and their brand, creating a new revenue stream and deepening fan engagement.