The "e" in E-tree stands for two things: eco and electric eel!
In order to raise public awareness for the power-producing capabilities of electric eels, a Japanese aquarium Aqua Toto Gifu, built the E-tree. A conductive copper wire was inserted inside the tank where the slimy zapping sea creature resided, while the other end of the wire was attached to the colored lights of a nearby Christmas tree. When the eel slithered against the wire, the eel's currents would cause the ornaments to light up.
Electric Eel Powered Christmas Lights
Eel Shocks E-Tree to Life
Trend Themes
1. Power-generating Animals - Using animals to generate electricity presents opportunities for sustainable and eco-friendly energy sources.
2. Interactive Lighting - Creating interactive lighting installations using unconventional methods adds an element of novelty and engagement.
3. Creative Public Awareness Campaigns - Innovative campaigns that effectively communicate important messages can capture public attention and raise awareness.
Industry Implications
1. Renewable Energy - Renewable energy industries can explore harnessing power from animals, like electric eels, to diversify sustainable energy options.
2. Entertainment - The entertainment industry could create immersive experiences by incorporating interactive lighting technologies into shows and attractions.
3. Public Relations - PR companies can learn from this campaign to develop unique and attention-grabbing strategies for raising awareness about important causes or messages.