Boka's Ela Mint toothpaste combines refreshing mint, cardamom and green tea flavors and is made using premium and scientifically backed ingredients. It is aso infused with bacteria-eliminating xyitol and soothing aloe vera.
Described as a mindful oral care brand, Boka offers toothpaste and toothcare products that combine premium ingredients and science. The company aims to make the oral care experience more seamless and informative for consumers and specializes in products free from harsh chemical agents.
Boka's Ela Mint toothpaste is fluoride, paraben and SLS-free, and is made with "nano-hydroxyapatite (n-Ha), a modern evolution in dentistry that’s become a gold standard in Japan for over 40-years." The product also fights sensitivity and plaque and is 100% biocompatible and non-toxic.
Mindful Oral Care Products
Boka Toothpaste's Ela Mint Flavor is Refreshing and Safe
Trend Themes
1. Mindful Oral Care - The rise of mindful oral care as a trend offers opportunities to develop new health and wellness products that combine natural ingredients with the latest scientific evolutions.
2. Chemical-free Products - The demand for eco-friendly chemical-free products that are effective in addressing specific oral health problems offers opportunities for new oral care product lineups that consider consumers' well-being.
3. New and Safe Products - There is an increasing demand for new and safe oral care products that address specific problems such as sensitivity and plaque; tapping into this category could offer disruptive innovation opportunities for oral care brands.
Industry Implications
1. Oral Care - Oral care brands could explore the potential of incorporating premium natural ingredients with the latest scientific discoveries in developing oral care products; and address issues such as chemical content, safety and comfortability of use for consumers.
2. Health and Wellness - The rising trend of mindful oral care offers disruptive opportunities for health and wellness brands to engage in the development of innovative botanical-based, eco-friendly oral care products.
3. Eco-friendly Products - The demand for eco-friendly, chemical-free oral care products paves the way for companies to explore eco-friendly options without compromising oral hygiene.