New Delhi-based design firm Studio Lotus creates a unique retail experience with the newest Ekaya Banaras store location in the western state of Gujarat in India. The most defining feature of the store is the modular gridwork which forms an intricate visual.
To do so, it uses brass piping and textile materials that can be used throughout the interior. The immersive gridded design serves various purposes including showcasing apparel or as a medium to display art installations. The interwoven pipes allow the guests to navigate throughout the store and layer the environment all the way from the window to the end of the store, weaving throughout the location to see the bridal sarees by the brand.
Gridded Immersive Retail Experiences
Studio Lotus Designs the New Ekaya Banaras Retail
Trend Themes
1. Modular Gridwork - The use of modular gridwork in retail spaces offers disruptive innovation opportunities in creating immersive and visually stunning experiences for customers.
2. Textile Materials - The incorporation of textile materials in store design provides disruptive innovation opportunities for showcasing products and creating unique atmospheres.
3. Art Installations - The integration of art installations in retail spaces presents disruptive innovation opportunities in merging art and commerce to enhance customer experiences.
Industry Implications
1. Retail Design - The retail design industry can explore disruptive innovation opportunities by incorporating modular gridwork and textile materials to create immersive and visually appealing store experiences.
2. Fashion Retail - Fashion retailers can leverage disruptive innovation opportunities by incorporating modular gridwork and art installations to engage customers and create unique brand experiences.
3. Interior Design - The interior design industry can explore disruptive innovation opportunities by utilizing textile materials and integrating art installations to transform retail spaces into immersive and visually stunning environments.