Kellogg Company's Eggo is offering US parents a chance to win $100 to hire a babysitter on the morning after Daylight Saving Time, which this year falls on March 12. Eggo's "Always Be L'Eggo" campaign is dedicated to helping parents embrace small wins and the new promotion is designed to help tired parents recuperate from the lost hour caused by Daylight Saving Time.
A recent survey found that 53% of US parents would prefer to pay $100 than watch their kids on the morning after Daylight Saving Time. To enter, individuals can visit eggogiveaway.com from March 9 to March 12. The winners can use the money to hire a babysitter while they recover from the morning madness and grab a bite of delicious Eggo waffles.
Branded Daylight Savings Giveaways
Eggo Gives Tired Parents the Morning Off with a Babysitter
Trend Themes
1. Branded Time Change Promotions - Companies create promotions and giveaways to help consumers adjust to the time change and promote brand loyalty.
2. Parental Self-care Marketing - Brands cater to parents by offering unique promotions or products that help alleviate the stress of raising children.
3. Crowdsourced Market Research - Companies conduct surveys to better understand their target audience and develop promotions or products tailored to their needs.
Industry Implications
1. Food and Beverage - Companies can create products or promotions that offer comfort and convenience for busy parents.
2. Childcare Services - Childcare services can partner with brands to offer promotional services that cater to stressed-out parents.
3. Marketing and Advertising - Marketing firms can help companies develop promotions or products that appeal to parents' needs and desires.