The Potbelly Eggnog Shake has been announced as a new menu item for patrons to try out and enjoy as part of a holiday-themed dessert or meal. The milkshake is crafted with a base of hand-dipped ice cream and cold milk, which is blended with the flavors of vanilla, cinnamon and nutmeg. The ingredients are blended together before being poured into a cup and paired with a signature shortbread cookie around the straw as a small crunchy treat to enjoy alongside the shake.
The Potbelly Eggnog Shake is being offered at participating locations across the US and will join the brand's additional seasonal milkshake menu offerings. The shake is a limited-edition offering that will only be available for a short while in the lead-up to the holidays.
Frozen Eggnog-Infused Milkshakes
The Potbelly Eggnog Shake is New for the 2022 Holiday Season
Trend Themes
1. Eggnog-infused Products - Food and beverage companies can develop eggnog-infused products to attract consumers looking for holiday-themed treats.
2. Short-term Seasonal Offerings - Businesses can create short-term, limited-edition seasonal offerings to generate excitement and urgency among consumers.
3. Hand-dipped Ice Cream - Hand-dipped ice cream can be positioned as a premium ingredient in desserts and milkshakes for foodservice and retail applications.
Industry Implications
1. Food and Beverage - Food and beverage companies can capitalize on the popularity of holiday-themed treats by introducing eggnog-infused products.
2. Quick Service Restaurants - Quick-service restaurants can create short-term, limited-edition seasonal menu items, like the Potbelly Eggnog Shake, to drive traffic and sales during the holidays.
3. Ice Cream and Frozen Desserts - Ice cream and frozen dessert manufacturers can differentiate themselves by promoting hand-dipped ice cream as a premium ingredient for holiday-themed treats and milkshakes.