The print campaign for Effen Vodka certainly utilizes its brand name in a salacious manner. There are many places you can enjoy a vodka beverage, but there are specific places that you can take in the pleasure of an 'Effen' vodka.
As the print campaign says, "There's nothing more satisfying than Effen on a plane." Other enjoyable locations included in their print campaign is the penthouse and the ski lodge. There's no mention of the bedroom, but I guess Effen in the bedroom is just plain silly.
Mile High Club Drink Ads
Effen Vodka Can be Enjoyed Anywhere
Trend Themes
1. Alcohol Advertising - The trend of provocative advertising campaigns from alcohol companies to increase brand visibility and customer engagement.
2. Luxury Alcohol Brands - The trend of luxury alcohol brands promoting their products as exclusive and high-end experiences.
3. Travel-themed Alcohol Marketing - The trend of alcohol companies marketing their products as an integral part of a luxury travel experience.
Industry Implications
1. Alcohol and Beverage - Opportunity for alcohol companies to create provocative advertising campaigns that target luxury customers and promote high-end drinking experiences.
2. Travel and Hospitality - Opportunity for travel and hospitality brands to partner with luxury alcohol companies and offer high-end drinking experiences as part of their package.
3. Marketing and Advertising - Opportunity for marketing and advertising companies to help luxury alcohol brands develop provocative campaigns that increase their brand visibility and customer engagement.