The food photography series titled Edible Earth by Katie Fotis, an art director and set designer based in London, England, is very deceptive. At first a person might think that it involves crystals and gems made to look like food thanks to the constant cutlery in each shot as well as props like a takeout container. In reality, it revolves around jellies made to look like precious gems.
Created in collaboration with Bompas & Parr and photographer Steve Gallagher, Edible Earth by Katie Fotis shows just how creative food can be. As written on Fotis' website, "Edible Earth series is served up with a masculine and sardonic wit mixed with a playful aesthetic challenging perceptions of the pleasures associated with food in an experimental way."
Crystallized Jelly Food Photography
Edible Earth by Katie Fotis Looks Deceptively Inedible
Trend Themes
1. Crystal-inspired Foods - The trend of creating edible food that looks like precious gems or crystals presents opportunities for brands and chefs to cater to consumers seeking visually stunning food experiences.
2. Deceptive Food Photography - The trend of using creative food photography methods to make food look like something else presents opportunities for photographers and brands to draw attention to their products and showcase unique culinary experiences.
3. Playful Food Aesthetics - The trend of using humor and whimsy in food presentation and design provides opportunities for chefs and brands to create memorable and shareable culinary experiences that appeal to younger audiences on social media.
Industry Implications
1. Food and Beverage - The food and beverage industry can take advantage of the crystal-inspired food trend by creating visually stunning products that stand out on grocery store shelves and entice consumers seeking unique culinary experiences.
2. Photography and Advertising - The photography and advertising industries can leverage the deceptive food photography trend to create visually striking campaigns for food and beverage brands that capture consumer attention and make their products stand out in a crowded market.
3. Art and Design - The art and design industry can collaborate with the food and beverage industry to create playful and aesthetically pleasing dining experiences that blur the boundaries between visual art and culinary art, creating new forms of immersive and interactive art installations.