In the fight against single-use plastic waste, Asahi Breweries joined forces with Marushige Confectionery to create edible cups that can be consumed after drinking. The edible Mogu cups are made by baking potato starch at a high temperature and pressure, so that the material takes on a durable form that's suitable for holding liquid.
Available in a range of sizes, the edible cups can be found in different flavors: plain, shrimp rice crackers, chocolate and nuts. These eco-friendly cups not only help to cut down on waste, they offer unique experiences with flavor. Naturally, the cups have the potential to be used for more than just enjoying beer by Asahi, as the waste-reducing Mogu vessels could also be used to hold everything from curry dishes for dinner to desserts.
Edible Beer Cups
Asahi Breweries & Marushige Confectionery Collaborated on Edible Cups
Trend Themes
1. Edible Packaging - There is an opportunity for other beverage and food companies to adopt edible packaging technology to reduce waste.
2. Flavored Packaging - Using different flavors in edible cups or packaging can provide unique and enjoyable experiences for consumers.
3. Sustainable Packaging - More companies could focus on developing sustainable and environmentally friendly packaging to reduce their impact on the environment.
Industry Implications
1. Food and Beverage - Food and beverage companies could adopt edible packaging technology to reduce their waste and environmental impact.
2. Packaging - Other packaging companies could focus on developing sustainable and environmentally friendly packaging options to keep up with current consumer preferences.
3. Hospitality - Hotels, restaurants and other hospitality industries could use edible packaging for a unique and memorable customer experience while also reducing waste.