Twiice makes plant-based, edible coffee cups as a sustainable alternative to single-use plastic cups. As well as helping to reduce waste, the cups enhance the experience of enjoying a hot beverage with their vanilla flavor. The cups are made in small batches with real ingredients and without any kind of artificial ingredients, preservatives or additives. According to Twiice, the "cup is leakproof and will stay crisp at least as long as it takes to drink your coffee, and longer."
In partnership with Twiice, Air New Zealand is testing the edible coffee cups, which has the potential to reduce plenty of single-use cups as Air New Zealand customer experience manager Niki Chave reports that the airline serves about eight million cups of coffee onboard annually.
Vanilla-Flavored Edible Cups
Waste-Reducing Twiice Edible Coffee Cups Hold Up Against Hot Liquids
Trend Themes
1. Edible Packaging - Twiice's edible coffee cups can inspire other companies to explore edible packaging alternatives.
2. Sustainable Alternatives - Businesses in the food and beverage industry can explore more sustainable alternatives to traditional packaging.
3. Eco-friendly Innovations - There is an opportunity for companies to invest in environmentally-friendly innovations in packaging.
Industry Implications
1. Food and Beverage - Twiice's edible cups can cater to customers who are looking for sustainable options, presenting an opportunity for the food and beverage industry.
2. Airline - The partnership between Twiice and Air New Zealand offers an innovative solution to reduce the environmental impact of single-use cups.
3. Hospitality - Hotels and cafes can take a cue from Twiice and explore sustainable packaging alternatives that enhance the customer experience.