This edgy athletic editorial, which happens to be called 'Sport Chick,' embraces the sporty fashion fad in all the right ways. Not only does it pair vibrant dresses with Nike sports bras and peep-toe booties, it also puts together bodycon minis with high socks and sneakers. The looks are both sexy and sensible, which is something many women are gravitating towards of late.
Shot on location in a gym setting by photographer Jeremy Choh, the edgy athletic editorial stars model Kenyah Hura. The brunette beauty was outfitted by stylist Charlene Foong, who executed her vision perfectly. The looks were perfected with a piece-y coif, chiseled cheeks and smokey eyes by hair and makeup artist Janelle Han. Overall, the looks are great for summer and can even transition in the fall season.
Edgy Athletic Editorials
Sports Chick by Jeremy Choh Stars Model Kenyah Hura
Trend Themes
1. Sporty Fashion Fad - There is a disruptive innovation opportunity for fashion retailers to incorporate sportswear into their clothing lines.
2. Athletic-inspired High Fashion - Athletic-inspired high fashion provides opportunities for fitness brands to collaborate with fashion brands.
3. Sensible and Sexy Clothing - Designing functional and fashionable clothing for active women is a disruptive innovation opportunity that is increasing in demand.
Industry Implications
1. Fashion Retail - Fashion retailers have an opportunity to tap into the sportswear trend by incorporating sportswear into their clothing lines.
2. Fitness Brands - Collaboration between fitness and fashion brands could mean greater innovation and expansion in the market.
3. Makeup and Beauty - Makeup artists and beauty companies should consider a rising trend in makeup that complements sporty and athletic-inspired fashion styles.