Retail tech platform mason was created in an effort to break the monopoly of commerce engines. The company recently announced a $7.5M seed round that will go to creating an Amazon-grade infrastructure for online sellers to help them sell and, as a result, are cutting costs by up to two-thirds. mason "reduces the onus on online brands to rely on Amazon and relieve them of the ‘Amazon tax’."
A pay-as-you-grow pricing model allows mason to power more than 8,000 brands worldwide with more than 1,000 customers. The brand currently serves customers from companies in the fashion, beauty, health, and fitness industries, as well as pet care, baby care, and home products categories. According to the brand, "a typical store improves average order value by 23% in 30 days, improves session time by 17% and improves sell through by 35% in just 60 days."
Accessible Commerce Engines
Ecommerce Platform Mason Seeds $7.5m as It Takes on the ‘Amazon Tax’
Trend Themes
1. Ecommerce Disintermediation - The trend of online sellers moving away from relying on established ecommerce platforms presents an opportunity for disruptors to offer alternative selling channels.
2. Pay-as-you-grow Pricing - The trend of companies offering flexible pricing models for ecommerce solutions presents an opportunity for disruptors to offer affordability while scaling.
3. Infrastructure-as-a-service (iaas) for Ecommerce - The trend of creating Amazon-grade infrastructure for online sellers presents an opportunity for disruptors to offer a more cost-effective alternative to established providers.
Industry Implications
1. Fashion & Beauty - The fashion and beauty industry presents an opportunity for ecommerce platform disruptors to provide tailored solutions.
2. Health & Fitness - The health and fitness industry presents an opportunity for ecommerce platform disruptors to provide tailored solutions.
3. Pet Care, Baby Care, & Home Products - The pet care, baby care, and home products industry presents an opportunity for ecommerce platform disruptors to provide tailored solutions.