The Better with Less design challenge by Metsä Board aims to uncover functional, environmentally friendly and functional packaging solutions—and this year's winning design was submitted into the eCommerce package category.
The winning design called 'Stretching Inner Part' takes the form of a corrugated box with a special inner design that conforms around the small object inside, effectively doing away with the need for bubble wrap or other protective wrapping materials. Since the packaging design is shaped to securely cradle the small object within its form, the box remains attached to the product throughout the shipping process.
The clever, waste-reducing design has the potential to be used for a wide variety of products, as well as scaled for the transportation of larger objects.
Product-Cradling Packaging
This Innovative eCommerce Package Design Requires No Bubble Wrap
Trend Themes
1. Better with Less Design Challenge - The Better with Less design challenge is promoting sustainable and functional packaging by uncovering innovative packaging solutions.
2. Stretching Inner Part - Stretching Inner Part packaging design is a product-cradling package design that can be scaled for a wide range of products and transportation.
3. Waste-reducing Design - The waste-reducing design in packaging has the potential to disrupt the protective wrapping materials industry by providing eco-friendly and secure packaging solutions.
Industry Implications
1. Packaging Industry - The packaging industry can benefit from developing sustainable and functional packaging solutions that eliminate the need for protective wrapping materials like bubble wrap.
2. E-commerce Industry - The e-commerce industry can benefit from the Stretching Inner Part packaging design to provide secure and eco-friendly packaging solutions.
3. Transportation Industry - The transportation industry can adopt waste-reducing packaging designs to improve their environmental sustainability and reduce costs in packaging and transportation.