Ambra Maddalena is a designer dedicated to providing retro-inspired eco-friendly swimwear collections to the consumer. The silhouettes are adorable and elevated, boasting a refined aesthetic with exceptionally arranged detailing.
Each garment in Ambra Maddalena's swimwear collection — from the stylish one-piece to the retro high-waisted two-piece, is made with 100% recycled nylon. The luxe Italian material is called ECONYL and it is derived from discarded fishing nets from the ocean and carpet fibres from landfills.
Offering her consumer base "feminine, chic and versatile products" that are perfect for beach activities or just hanging out on the coast, the Ambra Maddalena swimwear collections are proof of the possibility of being both elegant and fashion-forward, as well as a full-fledged "Eco warrior."
Eco-Friendly Swimwear Collections
Ambra Maddalena's Designs are Made Sustainable with ECONYL
Trend Themes
1. Retro-inspired Design - Disruptive innovation opportunity: Create sustainable fashion collections with a retro aesthetic to appeal to eco-conscious consumers.
2. Recycled Materials - Disruptive innovation opportunity: Develop products using materials like ECONYL derived from discarded fishing nets and carpet fibers to promote sustainability.
3. Versatile Swimwear - Disruptive innovation opportunity: Design swimwear that is both stylish and versatile, suitable for beach activities and everyday wear.
Industry Implications
1. Sustainable Fashion - Disruptive innovation opportunity: Introduce sustainable practices in the fashion industry, such as using recycled materials and reducing waste.
2. Eco-friendly Textiles - Disruptive innovation opportunity: Explore the creation of innovative textiles made from recycled materials, like ECONYL, to meet the growing demand for eco-friendly alternatives.
3. Beachwear and Swimwear - Disruptive innovation opportunity: Develop eco-friendly swimwear and beachwear collections that combine fashion-forward designs with sustainability.