June Tong's idea for an eco-friendly bath is interesting on a few accounts. For one, the concept by the designer — a student of the Royal College of Art, builds on the "parasitic and destructive" nature of cruise ships. He envisions that one can utilize the waste, generated by the means of transportation, to power an Arctic thermal bath. Secondly, it will operate as a spa facility, however, there is a catch. June Tong's proposal extends itself as a way to "promote Arctic exploration through a more sustainable model for long-stay tourism." Because of that, 'In Murky Waters' has limited access, assuring that it will not be accessible to people on large cruise ships.
Upon arrival, the boats will deposit their waste, creating not only the catalyst for power for the eco-friendly bath but also offering a slightly more convenient and sustainable way for these businesses to operate.
Waste-Powered Thermal Baths
June Tong Proposes an Thermal and Eco-Friendly Bath for the Arctic
Trend Themes
1. Waste-to-energy - The concept of utilizing waste to power facilities, such as thermal baths, presents an opportunity for companies to reduce their carbon footprint and become more sustainable.
2. Sustainable Tourism - Limiting access to eco-friendly spas such as 'In Murky Waters' in order to promote sustainable tourism presents an opportunity for tour operators to differentiate themselves and attract environmentally-conscious customers.
3. Alternative Power Sources - Developing power-generation facilities that utilize alternative power sources, such as waste, presents an opportunity for companies to move away from traditional energy sources and reduce their environmental impact.
Industry Implications
1. Tourism - The concept of sustainable tourism presents an opportunity for tour operators to differentiate themselves and cater to environmentally-conscious customers.
2. Energy - Developing waste-to-energy facilities presents an opportunity for energy companies to reduce their reliance on traditional power sources and move towards more sustainable options.
3. Hospitality - Building eco-friendly spa facilities, such as 'In Murky Waters', presents an opportunity for hotels and resorts to attract customers who value sustainability and environmental responsibility.