Rather than packaging its lip care products in plastic containers, as most other brands do, Plenty + Spare Naturals' new eco lip balm products favor the use of simple paperboard tubes.
The giant paper tubes are about three times the size of an average plastic tube, providing about half an ounce of lip product. Varieties from the brand include Calendula, Mint and Rose Orange, which are made with natural, nourishing oils like jojoba and avocado, plus mango seed butter and plant-based waxes, all of which are locally and sustainably sourced. In all, unnatural dyes, fragrances, parabens and palm oil are excluded from the lip balm formulas.
Many consumers are now taking more interest in thoughtfully packaged products to make sure that their empty product containers do not end up occupying space in a landfill.
Paper Tube Lip Balms
Plenty + Spare's Eco Lip Balms are Packaged in an Alternative to Plastic
Trend Themes
1. Sustainable Packaging - The use of paperboard tubes as an alternative to plastic containers for lip balm products addresses the growing consumer demand for sustainable packaging solutions.
2. Natural Lip Care - Plenty + Spare Naturals' lip balms, made with natural ingredients and excluding harsh chemicals, tap into the trend of consumers seeking natural and eco-friendly personal care products.
3. Conscientious Consumption - The trend of consumers seeking thoughtfully packaged products reflects a growing desire to minimize waste and reduce the impact on the environment.
Industry Implications
1. Personal Care - The personal care industry can explore the use of sustainable packaging materials like paperboard tubes to align with consumer demands for eco-friendly products.
2. Eco-friendly Packaging - The packaging industry has an opportunity to develop and promote sustainable packaging solutions, such as paperboard tubes, to cater to the increasing demand for eco-conscious options.
3. Sustainable Beauty - The beauty industry can embrace the trend of natural lip care and sustainable packaging to cater to conscious consumers who seek eco-friendly and clean beauty products.