What better way to advertise an environmentally friendly event such as the Eco Heaven Bazaar than with junk and waste. With newspaper, pillow and pizza box posters, they not only sent the message in a clear and concise manner, but they also grabbed a curious and captivated audience.
Showcased by Leo Burnett Kuala Lampur and copywriter Paul Prabhakar on Behance, this Eco Heaven Bazaar junkvertising is definitely a clever concept. Considering that the event's specific theme was recycling made it even more appropriate. Check out the gallery to see Eco Heaven Bazaar's rebranding as well.
Eco-Event Junkvertising
The Eco Heaven Bazaar is Publicized With Pillow and Pizza Box Posters
Trend Themes
1. Eco-advertising - Opportunity for businesses to promote their environmentally friendly events or products using unconventional and recycled materials for advertising.
2. Creative Marketing - Opportunity to create unique and attention-grabbing marketing campaigns by thinking outside the box and using unconventional advertising materials.
3. Sustainable Events - Trend towards organizing eco-friendly events that promote sustainability and recycling through creative advertising and branding.
Industry Implications
1. Event Planning - Disruptive innovation opportunities in the event planning industry by incorporating sustainable practices and creative advertising techniques.
2. Advertising and Marketing - Opportunity for advertising and marketing agencies to offer creative and environmentally friendly advertising solutions to businesses.
3. Sustainability - Opportunities for businesses in the sustainability industry to collaborate with event organizers and offer sustainable materials or services for eco-friendly events.