Making eco-friendly wine never looked so good.
Using graceful looking infographics on its wine labels to school us into being more green, Equilibrium Estate's new wine label is designed to inform wine drinkers of the exhaustive wine production process.
Nestled in the Hunter Valley region of New South Whales, this eco-friendly wine maker is sticking to its ethical practices to make sustainable, carbon neutral Australian wine.
The new simple, graphic and educational wine label was created by Australian designer Gemma Warriner. The bottles were designed to communicate how using certain materials and printing methods in certain vineyards production processes can actually reduce the catastrophic impact on our lovely earth.
So the next time you're feeling like you want to have a relaxing glass of vino after a long day, make sure you grab a bottle that cares.
Conscious Graphic Vino Branding
Equilibrium Estate's New Eco-Friendly Wine Keeps You Informed
Trend Themes
1. Eco-friendly Packaging - Opportunity for packaging innovators to develop more sustainable packaging methods.
2. Infographic Marketing - The use of infographics in marketing could change the game by providing consumers knowledge and education in a creative manner.
3. Sustainable Production - More businesses can continue to explore and implement sustainable methods in their production processes, in order to reduce their environmental impact.
Industry Implications
1. Wine - Opportunity for winemakers to create eco-friendly wine and promote their brand as environmentally conscious.
2. Design - Designers can create engaging and informative packaging, labels, and branding for eco-friendly products to encourage more consumers to buy them.
3. Printing - Opportunity for printing companies to offer more eco-friendly printing solutions that use materials and methods that reduce environmental impact.