To promote the best features of an all-electric vehicle, Volkswagen Canada created an eco-friendly site that's said to have a cleaner carbon footprint than 99% of the two million pages tested by Website Carbon. Thanks to the digital emissions calculator, it's reported that the website makes just 0.022 grams of CO2 per page view.
The super sustainable website achieves its low carbon footprint by removing all photographs of cars and replacing them with black and white text. Cleverly arranged, the text actually forms the silhouette of the first model in Volkswagen Canada's ID. Family of Electric Vehicles.
The more carbon-efficient digital experience to support the upcoming line of EVs from Volkswagen Canada supports a sustainable future and a vision where mobility is accessible to all.
Carbon-Neutral Car Websites
Volkswagen Canada Made an Eco-Friendly Site for an SUV
Trend Themes
1. Carbon-neutral Websites - Opportunities for businesses to create low-carbon websites by removing unnecessary content and using text-based designs.
2. Green Advertising - Development of eco-friendly advertising campaigns that promote the brand's commitment to sustainability.
3. Digital Emissions Calculators - Increased use of digital emissions calculators to measure and reduce the carbon footprint of websites and digital content.
Industry Implications
1. Automotive - Development of carbon-neutral websites and digital advertising campaigns that promote electric vehicles and sustainable transportation solutions.
2. Technology - Opportunities for technology companies to develop digital emissions calculators and other tools to help businesses measure and reduce their carbon footprint.
3. Marketing and Advertising - Opportunities for marketing and advertising agencies to help brands develop and implement eco-friendly advertising strategies.