Via EL3, Ecco Leather is on a mission to redefine leather as a material with breathable, responsive and performance properties. The Motion 2.0 collection features lightweight leather materials with innovative technical features that makes them suitable for all sorts of sportswear and ready-to-wear applications.
Ecco Group chief executive Panos Mytaros says: "Motion 2.0 combines techniques unique to Ecco Leather such as FSDX - the fusing of leather with selected materials - and laundering. This new material is breathable, thermo-regulating, delicate yet strong."
The lightweight yet strong leather is capable of withstanding wear and tear, and it remains soft and able to drape in a relaxed-looking way. Unlike leather that is thought of as rigid and uncomfortable, the leather in this collection offers unparalleled comfort and temperature control properties.
Performance Leather Materials
Ecco Leather is Redefining Leather as Breathable & Responsive
Trend Themes
1. Performance Leather Materials - Leather materials are being redefined as breathable and responsive, creating potential for disruption in sportswear and ready-to-wear markets.
2. Innovative Technical Features - Innovative technical features in lightweight leather materials are changing our understanding of leather, with disruption potential in the leather goods industry.
3. Thermo-regulating Properties - The thermo-regulating properties of the new material highlight the potential for new applications of leather in industries such as outdoor apparel and upholstery.
Industry Implications
1. Sportswear - The new breathable and responsive leather has potential applications in high-performance sportswear, creating opportunities for consolidation and expansion in that industry.
2. Ready-to-wear - Disruptive innovation in leather production techniques is creating new possibilities for fashionable, comfortable leather attire suitable for everyday use.
3. Leather Goods - The development of leather materials with innovative technical features has disruptive potential in the leather goods industry, paving the way for new applications of the material in a range of different products.