Fried chicken chain KFC recently went through an eatery rebranding that focuses exclusively on attracting millennial cliental through a space that offers an element of personalization as well as facilitating communication. Both aspects are key elements to millennials that seek out comfortable environments to hang out in with an artisanal flare.
The new KFC locations offer a much more wholesome environment for people to do more than just order food and take-out, with an open sit down style atmosphere. The design encourages open communication with spacious booths and countertops in circular formation for eaters to gather at and enjoy the fare. The restaurant keeps its vintage aesthetic and red and white color scheme, but pairs it with modern artistry such as collaged artworks and prints as well as sleek furniture, flooring and decor.
Novelty Millennial Eatery Rebranding
KFC Redesigns its Restaurants to Cater to Communication
Trend Themes
1. Millennial Restaurant Experience - KFC's new restaurant design focuses on creating a personalized and communicative dining experience for millennials, providing an opportunity for other restaurants to do the same.
2. Open-style Dining - With its spacious booths and circular counters, KFC's new design fosters an open and communal dining experience, inspiring other restaurants to consider similar layouts.
3. Mixing Old and New Aesthetics - KFC's combination of vintage design and modern artistry showcases a trend towards blending traditional and contemporary styles in restaurant design.
Industry Implications
1. Fast Food Industry - With KFC taking the lead in restaurant redesigns, other fast food companies may be inspired to update their own establishments to cater to millennial preferences.
2. Interior Design Industry - As open-style and communal dining grows in popularity, interior design firms may find opportunities in creating spaces that foster communication and community.
3. Art Industry - KFC's incorporation of collaged artwork and prints suggests an opportunity for artists to expand their portfolio and work with restaurant clients to create customized art for their spaces.