Spotify unveils a hidden game dubbed Eat this Playlist, which is a nostalgic throwback that brings users back to older times playing on the first few mobile phones. It is the app's own version of the classic Snake game but built with musical overtones.
It was first launched earlier this year in June and seems to be a game that stays. To activate the game, users are to open any playlist, tap on the three dots, and the feature is at the bottom. It functions similarly to any 90s arcade game but the 'snake' is comprised of songs in the playlists instead of apples. When the track is 'eaten,' the album art is added to the snake's body.
Nostalgic Hidden App Games
Spotify Presents the Hidden Eat this Playlist Game Inspired by Snake
Trend Themes
1. Nostalgic App Games - The rise of nostalgic app games like Spotify's Eat this Playlist presents an opportunity for developers to recreate retro gaming experiences with a modern twist.
2. Musical Gaming Experiences - Spotify's Eat this Playlist game showcases the potential for creating unique gaming experiences that revolve around music and offer a new way for users to interact with their favorite songs.
3. Hidden Game Features - The success of Spotify's hidden game Eat this Playlist suggests that incorporating hidden features within popular apps can enhance user engagement and bring an element of surprise to the user experience.
Industry Implications
1. Mobile Gaming - The popularity of Spotify's Eat this Playlist game highlights opportunities for mobile gaming companies to tap into the nostalgia trend and develop retro-inspired games that resonate with users.
2. Music Streaming - The integration of hidden games, like Spotify's Eat this Playlist, into music streaming platforms presents a new way for industry players to increase user retention and foster deeper engagement with their platforms.
3. App Development - The emergence of hidden game features, as seen in Spotify's Eat this Playlist, creates opportunities for app developers to incorporate interactive elements that surprise and delight users, enhancing the overall user experience.