Ivorka Juric recently designed the concept behind the Croatia in a Box package that offers custom selected Eastern European products hand-selected to reflect the region and culture. Both the box's packaging and the products inside give consumers a visual sense of what it is like to be in the region, making for great souvenir gifts to those that have yet to travel to the area.
The Croatia in a Box boxes are designed to convey what the region's heritage, lifestyle and atmosphere is like by mentally transporting consumers to the region via products and packaging. The boxes are covered in patterns, traditional scripture and colors that reflect the landscape -- such as light blue that might make one think of the Adriatic Sea. The interior features several drawers filled with items from the area.
Cultural Experience Boxes
The Croatia in a Box Offers Eastern European Products and Packaging
Trend Themes
1. Cultural Experience Boxes - Creating curated product packages that offer a cultural experience to consumers.
2. Heritage-inspired Packaging - Using patterns, scripture, and colors to reflect a region's culture and atmosphere in product packaging.
3. Travel-inspired Souvenir Gifts - Offering unique products from different regions that allow consumers to experience a place without actually visiting it.
Industry Implications
1. Gift and Souvenir Industry - Creating customized gift boxes that offer a cultural experience through carefully selected products.
2. Packaging Industry - Providing design solutions that reflect a region's heritage and atmosphere through patterns, scripture, and colors.
3. Travel and Tourism Industry - Offering souvenir gift options that allow travelers to bring a piece of a region's culture back home.