Paris-based fashion house KENZO has been helmed by the talents of NIGO since January earlier this year and the latest to drop is the EAST MEETS WEST Collection. This is set to join the brand's Fall/Winter 2022 season and marks Drop 4 of the colder times of the year.
It blends together elements of east and west, as referenced in the capsule's namesake. There are Western themes that can be seen in the form of souvenir embroidery, shirts, biker jackets, and much more. The rest of the capsule also features elements of Eastern themes that can be seen in the form of the kimono wrap tops for example. The rest of the range also highlights Hana Dot patterning along the coordinating sets.
Culturally Juxtaposing Winter Fashion
KENZO's EAST MEETS WEST Range Readies for FW22
Trend Themes
1. East-west Fusion - Opportunity to create fusion products and services by blending together elements of eastern and western cultures.
2. Cultural Juxtaposition - Opportunity to design products and services that combine contrasting cultures to create a unique style or experience.
3. Souvenir Embroidery - Opportunity to incorporate traditional embroidery techniques into modern fashion designs for a unique and individualized touch.
Industry Implications
1. Fashion and Apparel - Opportunity to create East-West fusion clothing and accessories that appeal to a global audience.
2. Home Decor - Opportunity to integrate elements of Eastern and Western cultures into home decor products to appeal to a diverse customer base.
3. Tourism and Travel - Opportunity for travel companies to offer culturally juxtaposing travel experiences that introduce customers to the contrasting cultures of different regions.