The McDonald's East Coast Twist McFlurry is a celebratory version of the QSR brand's iconic ice cream-based dessert for avid fans in the Atlantic Canada provinces to try out. The menu item starts off with a base of the brand's signature vanilla soft serve before being mixed with caramel and Oreo cookie pieces. What's created is a frozen dessert that's big on flavor and texture for patrons to try when in the mood for something sweet.
The McDonald's East Coast Twist McFlurry pays homage to the birth place of the ice cream-based menu item -- Bathurst, New Brunswick -- where it was first mixed up in 1995 by Ron McLellan before being launched globally. The menu item is a limited edition offering that will only be around for a short while.
Regionally Themed Frozen Desserts
The McDonald's East Coast Twist McFlurry is a Canadian Exclusive
Trend Themes
1. Limited Edition Desserts - There is potential for more companies to create limited edition treats to attract customers and create hype around their brand.
2. Regional Flavors - Companies can capitalize on the popularity of regional flavors by incorporating them into new and existing products, catering to different tastes in different areas.
3. Mix-ins and Combinations - The success of desserts like the East Coast Twist McFlurry indicate a demand for unique flavor combinations and mix-ins in frozen treats that aren't ordinarily available in-store.
Industry Implications
1. Fast Food - The fast food industry can increase revenue by creating regionally themed menu items that are exclusive to specific areas or times of the year.
2. Dessert Industry - Incorporating regional flavors into desserts could give companies a competitive edge in the market, allowing them to differentiate their products and create new, unique tastes.
3. Food and Beverage Industry - By utilizing unique food combinations and exclusive flavors/tastes, businesses can differentiate themselves and attract more customers to stay relevant and satisfy the changing trends and tastes of the consumer market.