Samsung is pushing their MP3 players with some great advertising posters that show earbuds that look like tiny little performers. Elvis, Emenim and I think the Velvet Fog himself, Mel Torme, are formed to appear as if they are singing only for you. A perfect message that is right on point.
The Samsung ad was produced by Cheil Worldwide, Seoul, by a team that included creative director Joungrack Lee, art director Jaewon Choi and photographer Junghoe Kim.
Earvertising
Samsung Campaign Hangs Artists from Earlobes
Trend Themes
1. Personalized Earvertising - There is an opportunity to disrupt the advertising industry by offering personalized earvertising campaigns using famous celebrities or influencers.
2. Creative Poster Design - Innovative poster designs that transform earbuds into miniature performers, like in Samsung's campaign, can disrupt the marketing industry by attracting attention and increasing engagement with consumers.
3. Visual Storytelling - The use of visual storytelling techniques, like the ones used in Samsung's earvertising campaign, can revolutionize how brands communicate their message and forge deeper emotional connections with their audience.
Industry Implications
1. Advertising - Earvertising can disrupt the advertising industry by offering a unique and memorable way to promote products or services.
2. Consumer Electronics - Companies in the consumer electronics industry can take advantage of earvertising to promote their audio products, such as MP3 players, headphones, and earbuds.
3. Creative Services - In the creative services industry, there is an opportunity to develop engaging earvertising campaigns that capture the audience's attention and deliver brand messages in an unconventional way.