Dutch's Spirits was designed by Katie Mulligan, and is based off the mob man Dutch Schultz. To keep this gangster style infused in the images for the brand, Mulligan used font that evokes this older time in New York.
Mulligan gives a bit of background on the mob boss on Package Inspiration: "Known for his famous bootlegging operation in the Catskill Mtns, Schultz made his fortune through organized crime. Eighty years later, what was once an illegal clandestine distillery with a sprawling network of tunnels, bunkers, and false chimneys has become an operating business." The flavours available with this brand include items such as Apple Moonshine, Honey Whiskey and Peach Brandy to name a few. Certain bottles even come in an older wooden crate.
Mob-Based Spirit Branding
Dutch's Spirits is Based on a Gangster in New York
Trend Themes
1. Mob-inspired Branding - Opportunity for brands to create a nostalgic connection to the mob era and leverage the intrigue and fascination surrounding organized crime.
2. Vintage Fonts - Demand for typography that evokes older time periods, providing a sense of historical authenticity and storytelling.
3. Craft Spirits - Growing market for artisanal and small-batch spirits that offer unique flavors and experiences.
Industry Implications
1. Alcoholic Beverages - Opportunity for spirits companies to create distinctive branding and packaging that taps into the cultural fascination with mobsters and the nostalgia of the past.
2. Design and Advertising - Demand for design professionals and agencies to create visually engaging branding materials that capture the essence of the mob era and communicate the unique qualities of craft spirits.
3. Tourism and Hospitality - Potential for themed experiences and attractions centered around the mob era and its association with bootlegging and speakeasies, enhancing the visitor experience and creating a memorable connection to history.