totes is introducing Sol Bounce summer footwear for men, women and kids as an innovation that specifically addresses the feel of shoes becoming less comfortable over time. The all-new flip-flops, slides and water shoes feature patent-pending Everywear technology, which is described as "virtually 'wear-proof' and never loses its original cushioning."
Everywear technology first appeared last year in the totes Cirrus rain boots. Everywear boasts eight "superpowers," including extreme lasting comfort, virtual weightlessness, the ability to be resealed if punctured and lifetime durability, plus other waterproof, scuff-resistant and antimicrobial qualities.
In 2020, the totes Sol Bounce summer footwear styles will begin appearing in major retailer stores, offering a comfortable way for people to keep a spring in their step during the warm weather and wet conditions.
Ultra-Durable Summer Footwear
Sol Bounce Flip-Flops, Slides and Water Shoes Boast Lasting Comfort
Trend Themes
1. Everywear Technology Footwear - The use of the innovative Everywear technology in footwear provides ultra-durability and lasting comfort for consumers.
2. Wear-proof Footwear - The development of footwear that is 'virtually wear-proof' through the use of cutting-edge materials is an opportunity to disrupt the footwear industry.
3. Lifetime Durability - The trend towards ultra-durable footwear that guarantees lifetime durability is an opportunity for companies to tap into the market demand for sustainable products.
Industry Implications
1. Footwear - The introduction of ultra-durable summer footwear with Everywear technology has disrupted the traditional footwear industry and presents a new market segment for consumers.
2. Outdoor Gear - The integration of ultra-durable and long-lasting materials in outdoor gear could revolutionize the industry by offering consumers a more sustainable and cost-effective solution.
3. Sustainability - The trend towards developing sustainable and long-lasting products, such as ultra-durable footwear with Everywear technology, presents a valuable opportunity for sustainable industry innovators.