Dunkin's new menu items are perfect for consumers who prefer a heavier breakfast in the mornings. The Dunkin' Wraps line welcomes two new additions: the Chorizo & Egg and Chicken & Roasted Pepper Wraps. The first of the two, the 'Chorizo & Egg' wrap, is filled with chorizo sausage, scrambled eggs, a mild cheese sauce, breakfast vegetables, and a lavash wrap. It contains 20 grams of protein and 34 grams of carbs.
The 'Chicken & Roasted Pepper Wrap' is marketed as an alternative to the beef version and features chicken, roasted peppers, cheese, and a hot lavash wrap. It contains 25 grams of protein and 33 grams of carbs, which is similar to its beefier counterpart.
Both Dunkin' Wraps are available at Dunkin' locations across the U.S. for a limited time only.
Protein-Filled Breakfast Wraps
Dunkin' Debuts its Chorizo & Egg and Chicken & Roasted Pepper Wraps
Trend Themes
1. Protein-filled Breakfast Wraps - Opportunity for food and beverage companies to develop and market protein-filled breakfast wrap options to cater to consumers' preferences for a heavier breakfast.
2. Alternative Protein Sources - Opportunity to explore and promote alternative protein sources in breakfast wraps, such as plant-based chorizo or vegan chicken, to appeal to health-conscious and environmentally-conscious consumers.
3. Limited Time Offerings - Opportunity for restaurants and food chains to create a sense of urgency and excitement by introducing limited time offerings like Dunkin's wraps line, which can drive customer engagement and increase sales.
Industry Implications
1. Fast Food - Opportunity for fast food chains to expand their breakfast menus and incorporate protein-filled wraps to attract customers who prefer a substantial breakfast.
2. Food and Beverage - Opportunity for food and beverage companies to invest in R&D to develop new and innovative protein-filled breakfast wrap options to meet the evolving preferences of consumers.
3. QSR (quick Service Restaurants) - Opportunity for QSRs to differentiate themselves from competitors by offering protein-filled breakfast wraps with unique flavors and ingredients, providing customers with a more diverse and satisfying breakfast experience.